For groups, franchises & multi-site practices
Same Brand. Same Ads. Three Locations — Three Different Answers to a Ringing Phone.
Which experience a new customer gets depends on which pin on the map they happened to call. Your marketing pays for the lead either way. We measure the spread, then close it.
Score Your LocationsFree · 10 questions · about 3 minutes · scored 0–100 with a written report
One Brand, N Front Desks, N Standards
Every location inherited its own habits: who answers, how fast, whether anyone follows up. At Location Roulette, we measure lead handling identically across every site — the scorecard almost no multi-location owner has ever seen — and turn the group's average into a floor instead of a coincidence.
- Scored 0–100 with a written report
- Group-wide spread estimate, from your own numbers
- Measured discovery: identical probes into every location, timestamped
- Fixes scoped from measurements — from $2,500
Where the Group Leaks
The Spread
The inherited habits, the average that hides the worst desk, and the standard that exists on paper only.
The Math
Group inquiries × consistency-loss rate × close rate × customer value. The weakest location sets the leak.
How We Measure
Identical timed inquiries into every site — same script, same hours — returning the per-location scorecard.
Handling, Not Leads, Makes the Spread — Measured
In a live business we measure, response handling produced a threefold difference in bookings from identical inquiry streams — 29.7% engaged fast versus 10.9% left waiting.
A multi-location group runs that experiment across sites every day: same campaigns, same lead quality, different desks. Without per-location measurement, the spread hides inside your average — and the average always flatters.
The Proof Behind the Numbers
Measured findings come from a live outpatient specialty practice we work with, anonymized. Its numbers, not industry averages — the point of measuring is that yours will differ.